Measuring PR Impact: From Clippings to Outcomes
How NGOs can move from counting press clippings to measuring PR impact that matters: outputs, outtakes and outcomes, the Barcelona Principles, why AVE is…
Blog
In-depth, practical guides for NGO professionals: project management, PR, marketing & fundraising and NGO management.
Volunteer Management Best Practices: Recruit, Train and Retain
A complete guide to volunteer management best practices for NGOs: role descriptions, recruitment, screening and safeguarding, induction, supervision, recognition, agreements and offboarding.
Donor Retention: Why Keeping Supporters Beats Finding New Ones
Practical donor retention strategies for NGOs: how to calculate your retention rate, thank donors within 48 hours, map the donor journey, report impact, grow…
Ethical Storytelling: Showing Impact Without Exploiting the People You Serve
How NGOs can tell powerful impact stories while protecting dignity: informed consent, safeguarding children, GDPR for images and stories, avoiding poverty imagery and co-creating…
A Social Media Strategy for Nonprofits That Doesn’t Burn Out Your Team
A practical, sustainable social media strategy for nonprofits: clear goals, fewer channels, content pillars, a realistic editorial calendar and measurement that tells you what…
Media Relations for NGOs: Building Lasting Relationships with Journalists
A practical guide to media relations for NGOs: building a targeted media list, pitching stories, structuring press releases, using embargoes, giving interviews and running…
Crisis Communication for NGOs: A 24-Hour Response Playbook
An hour-by-hour crisis communication playbook for NGOs: how to activate your team, issue a holding statement, brief a spokesperson, handle safeguarding cases sensitively and…
Stakeholder Mapping for NGOs: Power, Interest and Engagement Plans
How to identify, analyse and engage the people and organisations that shape your NGO's work, using the power/interest grid, the salience model and a…
Monitoring & Evaluation for NGOs: Indicators, Baselines and Learning Loops
A practical guide to monitoring and evaluation for NGOs: writing SMART indicators, setting baselines and targets, choosing means of verification, using the OECD DAC…