Measuring PR Impact: From Clippings to Outcomes
How NGOs can move from counting press clippings to measuring PR impact that matters: outputs, outtakes and outcomes, the Barcelona Principles, why AVE is…
Public Relations
PR and communications for NGOs: media relations, crisis communication, stakeholder engagement and measurement.
Media Relations for NGOs: Building Lasting Relationships with Journalists
A practical guide to media relations for NGOs: building a targeted media list, pitching stories, structuring press releases, using embargoes, giving interviews and running…
Crisis Communication for NGOs: A 24-Hour Response Playbook
An hour-by-hour crisis communication playbook for NGOs: how to activate your team, issue a holding statement, brief a spokesperson, handle safeguarding cases sensitively and…
Stakeholder Mapping for NGOs: Power, Interest and Engagement Plans
How to identify, analyse and engage the people and organisations that shape your NGO's work, using the power/interest grid, the salience model and a…