Description

Book your place on the Mastering Public Relations workshop: Public Relations lessons from the corporate trenches. This hands-on, one-day workshop introduces you to key concepts and principles that will help your organisation get its message across, with practical techniques and time-tested tools for creating effective communication plans for situations that NGOs commonly face.

What you will learn

• The role of public relations in an NGO
• Stakeholder groups and audiences
• Designing a PR plan and measuring outcomes
• Ethics in public relations
• Using social media to reach different audiences
• Media relations and building relationships with journalists
• Writing for offline and online media

Who it is for

Press officers, social media coordinators and anyone in an NGO who deals with the media or the public, including directors, programme staff, campaigners and spokespeople. No previous PR training is required.

Format

A one-day classroom workshop in Brussels. You will work in small groups on realistic NGO scenarios, map stakeholders, draft key messages and practise writing for different media, with feedback from the trainer and your peers. Bring a real communication challenge if you can.

What’s included

• A full day of practical training
• A binder with the training materials, checklists and templates
• Morning and afternoon coffee and tea breaks
• A networking lunch with communication professionals from other organisations

Booking the Mastering Public Relations workshop

Dates are confirmed by email after booking; prices exclude VAT. Read the full course description and indicative agenda on the Mastering Public Relations course page. Interested in positioning and campaigns too? See the Mastering Marketing workshop. To train your whole communication team, ask about in-house training. Questions? Call +32 2 403 49 83 or email [email protected].