Description

Book your place on the Mastering Marketing workshop: NGO marketing tips from the corporate trenches. In one practical day, you will learn tips and strategies that help your organisation stand out, connect with the right people and inspire them to support your cause, making the most of limited budgets.

What you will learn

• Positioning your organisation and its cause
• Audience segmentation
• Planning and running campaigns
• Choosing and using digital channels
• Fundraising communications
• Measuring results

Who it is for

Communication and marketing officers, fundraisers and supporter engagement staff, campaigners and programme staff who promote activities or services, and managers of smaller organisations who handle marketing alongside other responsibilities. No marketing background is required.

Format

A one-day classroom workshop in Brussels. Short explanations are followed by practical exercises in small groups, built around realistic NGO scenarios such as volunteer recruitment, year-end appeals and promoting a policy report. Bring a real campaign or audience challenge to work on.

What’s included

• A full day of practical training
• A binder with the training materials, frameworks and templates
• Morning and afternoon coffee and tea breaks
• A networking lunch with peers from other organisations

Booking the Mastering Marketing workshop

Dates are confirmed by email after booking; prices exclude VAT. For the full course description and indicative agenda, see the Mastering Marketing course page. If you also deal with journalists and reputation, the Mastering Public Relations workshop is a natural companion. To train your team together, ask about in-house training. Questions? Call +32 2 403 49 83 or email [email protected].