Mastering Public Relations

Public Relations lessons from the corporate trenches.

This hands-on, one-day workshop will introduce you to key concepts and principles that will help your organization get its message across. You’ll learn practical techniques and time-tested tools that will help you create effective communication plans for situations that NGOs commonly face.

In this workshop, you’ll learn how to:

  • define the role of Public Relations
  • identify different stakeholder groups and audience and assess how to address them
  • design a PR plan and learn how to measure and evaluate its outcomes
  • understand the role of ethics in Public Relations
  • use social media for different audiences
  • carry out effective media relations and build relationships with journalists
  • write for offline and online media

Who is it for

Press Relations Officers, Social Media Coordinators, and anyone else in dealing with the media or communicating directly to the public.

What’s included

  • One-day, classroom instruction with hands-on training exercises using real-life examples from NGO Public Relations scenarios
  • A binder with the training materials
  • Morning and afternoon coffee and tea breaks
  • Networking lunch

Call us on +32 2 403 49 83 or email This email address is being protected from spambots. You need JavaScript enabled to view it.