NGO marketing tips from the corporate trenches.
Learn tips and strategies for getting your message to your target audience and maximizing the effect of your marketing program.
In this workshop, you’ll learn how to:
- Create a marketing plan
- Define a campaign and its objectives
- Effectively segment your audience to best communicate to their needs
- Define your conversion funnel and measuring its throughput
Who is it for
- Membership managers looking to expand their member bases
- Fundraisers looking for new and effective ways to improve their messaging conversion rates
- NGO project coordinators keen on improving outreach
- One-day, classroom instruction with hands-on training exercises using real-life examples
- A binder with the training materials
- Morning and afternoon coffee and tea breaks
- Networking lunch